“What’s the worst mistake you could make in a meeting? What would you learn from it? The greatest fear of many people is making a mistake and looking silly in front of other people. Learn to live with this fear, by making of fool of yourself deliberately but staying in control. Put yourself in a ridiculous position by making an abstruse suggestion, and exaggerate it to the the point where you have to laugh at yourself. By doing so you acheive a degree of inner freedom that allows you to leave familiar paths behind and let your imagination run free.”

-Mario Pricken, Creative Advertising