These chocolates are the bomb. I first heard of them through a copywriting class I took with Ann Maxwell. They were our “clients” in writing long newspaper copy, and I will forever be grateful to Ann for bringing in sample chocolates for the whole class.
The main appeal of these chocolates is the blending of unusual and often conflicting flavors to create a very unique taste. Some examples are Thai Curry, a blend of chili curry and lemongrass, or Smoky Blue, which combines Rogue Creamery’s Smoky Blue cheese with chocolate and chipotle chili.
So I wrote individual descriptions of some of the chocolates to showcase their unique flavor, emphasizing that there is a journey within each chocolate. The tagline, redeFINE chocolate, plays with the fact that though this is a fine chocolate, is goes beyond the boundaries of what one would describe as chocolate to become something uniquely different. Here’s some copy I wrote for a couple of the specialty chocolates:
Colombian Fruttato:
Find a place where cultures
combine. Dig your feet into
the cool sands of Trinidad,
your senses overcome by
the warm breeze playing
across your skin, the scent of
fruit in the air. Feel the
smoldering heat of a Tuscan
sunset, your nostrils full of
the aroma of crushed wild
grasses as you make your
way back to the villa.
Earl Grey’s Blues:
Return to an age of savory teas.
Calling to mind the time of
empires, of silk roads and spice
shipments, the rich bouquet
of exotic spices mingle with
the sharp flavor of bergamot
orange. Add a dash of cream,
and remember to hold out
your pinky as you sip.
Habanero Tequila:
Spicy habanero peppers,
baked in the scorching
amazonian sun. The fiery
burn of Mexican tequila
thrown down your gullet.
Add a spicy Ecuadorean
chocolate and just a hint
of the sweltering heat of
Tahiti encased in a
sun-ripened lime. Not your
ordinary hot chocolate.ate.