MoMA is ripe with inspiration. Go there. Bring your ideabooks.

Yesterday I visited The Museum of Modern Art with some ad kids, and WOWZERS it was great. This was such a great reminder to me that I’m in advertising for the artform. So much of the work shown looked like the kind of stuff we put together- edgy, beautiful, smart. There were even ideabook-like collections, it made me proud. I also decided that the way the artwork was laid out on the walls and throughout the building was brilliant. Something about grids and clusters of artwork on a wall really draws the eye and encourages people to step closer for a better look.

My camera died somewhere on the 3rd floor, but here are some of the more memorable pieces of inspiration I was able to capture: