Erin Davis, Intern Ingenue, Muses on the Material Metamorphoses in Transitioning from her Now-Erstwhile Life as an Unemployed Deviant to her Newly 9-5 Lifestyle.

Let’s break this down, shall we?

Erin Davis [that’s me], intern ingenue [newbie], muses on the material metamorphoses [figures out what’s changed], in transitioning from her now-erstwhile life as an unemployed deviant [from being a college graduate] to her new 9-5 lifestyle [to participating in this great opportunity with COLABORATORY].

Setting aside this exercise in verbosity and allusion, let’s get to the meat of the matter. Three weeks and two agencies into the COLAB experience has given me a good perspective on office culture. Here are some lessons I’ve learned when it comes to office life:

Acronyms are everywhere. Working people love to shorten phrases into a few letters. It’s a way to show you’re down with industry jargon. The first few days of this internship, I just nodded along when someone used an obscure acronym, and made a mental note to look it up later. To keep you from wondering, “WTF?”, here are some basics:

  • ROI : return on investment. Make sure you’re spending money to make money.
  • QA: quality assurance. Make sure you’re earning your money by doing things right.
  • OOO: out of office. Someone’s lucky day!
  • CEO/CFO/CMO/COO: chief ______ officer. Pay attention because this person is important.

Basically, whenever you can’t just intuit it, google has all the answers.

People love to “leverage” everything. Prior to starting this internship, my understanding of the word “leverage” was as the action of a lever – something to do with car jacks or something, I’m not very mechanical. In the world of business, it means to take something you’ve done and make it work for more than one purpose, so as to “gain a very high return in relation to one’s investment”. This definition courtesy of

Multitasking is the name of the game.* This observation goes in tandem with the leverage thing. Being productive means making the most out of your time. The people at my agencies are always juggling a few projects at once, and being able to tune your brain into working on two or more problems at once makes you an asset.
*additional note: this applies double to your commute time. If you can ride the MAX or the bus, you’ll be able to read, listen to music or just relax/catch up on zzz’s. Much better than getting road rage-related high blood pressure as a result of driving in rush hour traffic. I highly recommend listening to RadioLab podcasts to get your mind properly percolating.

And finally a note for all you interns out there:
Just because the coffee/soda/beer is free, it doesn’t mean you have to consume it in copious amounts. This is a lesson I’ve had to learn the hard way after a day of practically chugging coffee. I wound up with more than the jitters- they were more akin to full-body spasms. On the plus side, involuntarily staying up until 2 AM really gave me a lot of time to get work done (or watch episodes of Doogie Howser, MD on

That’s about all the lessons I can eek out at the moment. If you’re a newbie currently trying to masquerade as a biz pro, I hope you are able to use these tips. Just remember that no one expects you to know everything. Fake it ‘till you make it.

Thank You, Pop Art!

Two weeks go by so quickly. The nature of COLABORATORY is such that, by the time you’re settled in and finally know the people (and the best commuting routes!), you’re moving on to a new location. I was sorry to leave Pop Art, my first of three COLABORATORY agencies.

The folks at Pop Art have taught me how to design AdWords campaigns. I learned how to motivate in 70 characters or less, how to direct eye flow in a digital space, and how to organize pitching creative ideas to clients.

I also learned a profound respect for post-its.

By way of thanking the peeps at Pop Art, I decided to make a post-it stop animation. It seemed fitting because an entire wall on the 2nd floor of the Pop Art office is beautifully adorned with a post-it rendition of Andy Warhol’s Marylin Monroe Screen Print. To honor Pop Art’s patient tutelage of me, I dove in to my first stop-animation project, which may be viewed below. Please be gentle with your judgment, as it is my first time and is honestly meant in homage to an agency that really took me under its wing.

Thank You, Pop Art. from Erin May Davis on Vimeo.

CoLab Week One

Today marked the end of my first CoLab week with Pop Art, an interactive agency that encourages brands to “Lead with Interactive”. As a copy writing intern, I’ve been able to hang with the creative team, and found everyone at the agency to be really welcoming and friendly.

There are some great things about being an intern. I get real projects to sink my teeth into. I’m actually starting to wonder where the myth of coffee getting and making copies came from. No one expects an intern to have all the answers. Thus I unabashedly ask all the stupid questions I like. I’ve been learning a lot as a result. Examples? I learned the magic of AdWords, from brainstorming different campaigns and keywords to writing the Pay Per Click copy. It’s interesting to write with such small confined spaces, it reminds me of six word memoirs.

As you may have by now guessed, being at an interactive agency has changed me a bit. My background is primarily in the tangible, and all this web-speak feels like I’m learning a new language. Which I guess I am. After getting a basic crash course in html, I’ve taken the plunge and bought this book, which has taught me to [somewhat facetiously] hyperlink words in my text [for my own amusement].

Overall it’s been a good week, and I’m looking forward to what I might tackle in the next few weeks.

How To Make A Float

Fourth of July 2007

Fourth of July 2007

Every year Gleneden Beach puts on a parade in honor of  Independence Day, and every year the Davis children scramble to put something together for this parade. We really just look for any excuse to drive slowly down the middle of the street waving to complete strangers. Anyway, after three years of making low-budget (ie no-budget) floats, I have come to some parade wisdom.

Carefully choose your materials. Your tool belt here should consist of duct tape, painting tape, scissors, and lots of rope. Never never use duct tape on the car- it doesn’t come off, or else it takes paint off with it.

Chickenwire can really scratch your car.This is not to be taken lightly. if you use chickenwire, place towels under it BEFORE placing it on your car. On a sidenote, chicken wire can also really scratch you, so be sure to tape all ends you cut off, and wear gloves.

Don’t forget to wash your can beforehand. Most local parades consist of older guys in their souped-up muscle cars, so remember that the vehicle is just as much a part of the show as the decorations.

Stock up on candy to throw, and everyone will love you. Throwing candy to throngs of adoring children is the most fun part of being in a parade. Pace your candy distribution to last longer than the first couple of blocks. This will require that you not throw candy to just any child. Look for the especially eager, maybe the errant child separate from the regular crowd. Be gracious and generous with that candy which you bestow, but keep in mind that their parents will also thank you for being a bit choosy.Monkey 2009