Stay away from my eyes, Brooke Shields.

Has anyone else seen this commercial (often intermittently played oh Hulu between episodes of Arrested Development and Square Pegs) that claims it will give you longer, fuller lashes? Brooke Shields stars, and check it out:

Now wait just a minute. Pay close attention to the medical warnings, which begin around :27. It starts out with concerns over eye pressure. When I think of problems with eye pressure, I immediately worry that my eyes will deflate in their sockets and dribble down my face- and this isn’t even the worst side effect. Oh no, you can also worry about darkening of the eyelids- which may or may not be permanent, as well as possibly permanent darkening of the iris.


If you’re having to write warnings about eye pressure and skin and eye discoloration, perhaps it’s time to invest in a little further research rather than a celebrity endorsement. Just sayin’.