Erin Pratuch
I’m a Jane-of-all-trades designer, writer, marketer and brand strategist based out of Portland, Oregon. I have over 15 years’ experience using smart copy and beautiful design to showcase brands and build exceptional content.
Marketing Consultant. Writer. Designer.
Recent Work
New Business? Start Here:
Grow-a-Brand Starter Pack
From logo and font choices to icons and website layouts, my scalable approach to establishing your new brand identity includes building ready-to-use templates and design tools.
Take control of your brand and grow at your own pace with this flexible package.
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Creative and results-driven marketing leader with extensive experience in content creation, copywriting, and brand strategy, having worked with small startups and solopreneurs as well as large organizations with in-house teams and hundreds of employees.
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Led brand strategy and stewardship, spearheading new product launches and organizational branding efforts, including go-to-market strategies, client onboarding, and engagement.
Delivered a steady stream of tailored content, including blog posts, white papers, case studies, and original research, with personal role ranging from strategy to the hands-on copywriting, design, website design, vendor management, and client interviews.
Acted as the connective tissue between marketing, sales, client, and product teams, informing the customer journey from feature enhancements and sales enablement to webinar topics and thought leadership opportunities.
2021 Employee of the Year, for exceptional contributions.
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Part of the founding marketing team, creating all brand and marketing programs from the ground up, significantly increasing brand and industry awareness and contributing to rapid revenue growth.
Established industry thought leadership programs, including articles, white papers, webinars, and speaking engagements based on proprietary benchmarking data from the Radar platform.
Championed cross-functional projects between sales, product, and customer success teams to ensure a consistent and thoughtful branded experience throughout the prospect-to-customer lifecycle.
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Drove brand awareness through integrated content marketing strategies, including the creation and maintenance of editorial calendars and optimization guidelines.
Cultivated sales opportunities through inbound lead generation tactics, developing strategic campaigns with sales teams to create, nurture, and advance leads.
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Partner in founding the marketing department, including establishing the brand redesign, website overhaul, client communications, collateral library, nurture programs, and content review process.
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Served as lead copywriter, designer, and brand strategist across agency’s top accounts.
Experience
Skills
Branding * Copywriting * Design * User Experience * Photography * Illustration * Content Strategy * Sales Enablement * Presentation Design * Website Content * Adobe Creative Suite * Hubspot Certified