Creative Services & Marketing Support

Hey there. I’m Erin. I’m a writer, designer, and content strategist. I use smart copy and design thinking to help you put your best foot forward as a brand. Let’s build something beautiful together.

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See My Work

Recent Projects

Branding that Puts Humans Back into B2B ⮕

Flower Subscription Service Blooms with New Look ⮕

A Heart-led Insurance Agency Rebrand ⮕

A New Brand for a Multi-Hyphenate Marketer ⮕

Visit Portfolio

My Approach

Every great brand begins with a why—and that’s where I always start.

I’m driven by curiosity and empathy, tuning into what people feel, need, and believe so that design and copy connect on a deeper level.

My process? Refreshingly human: collaborative, conversational, and rooted in curiosity. I always believe there’s no such thing as too much information, and I love picking apart a brand works and piecing together the puzzle of who they serve and the value they provide. I often work side by side with teams—translating diverse perspectives and technical details into a clear, simple vision that everyone can rally around.

Most partnerships begin with a discovery project, so we can get to know each other, find our rhythm, get into a groove, and build something meaningful together.

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Services

I’m an eldest daughter. I do a little bit of everything and am always learning more. If you don’t quite know the specifics of what you need, we can figure it out together.

Brand Identity and Logo Design

Shape how the world sees you with a brand that feels as good as it looks. If you’re starting from scratch or just freshening things up, we’ll find the best way to share your story, on your terms.

Fractional Marketing

Get the brains and strategy of a strategic marketing leader—without the overhead. Together, we’ll turn your big-picture goals into real, measurable momentum.

Content Strategy and Copywriting

Move beyond talking points and benefit statements — build a brand story that motivates your audience and builds real connection. Let’s develop a magnetic content plan that pulls people in and keeps them coming back.

Graphic Design

I build flexible design systems that adapt to a brand’s many needs, with visuals that speak louder than words and a commitment to sustainable and accessible practices.

Brands I’ve Worked With

  • Creative and results-driven marketing leader with extensive experience in content creation, copywriting, and brand strategy, having worked with small startups and solopreneurs as well as large organizations with in-house teams and hundreds of employees.

    • Led brand strategy and stewardship, spearheading new product launches and organizational branding efforts, including go-to-market strategies, client onboarding, and engagement.

    • Delivered a steady stream of tailored content, including blog posts, white papers, case studies, and original research, with personal role ranging from strategy to the hands-on copywriting, design, website design, vendor management, and client interviews.

    • Acted as the connective tissue between marketing, sales, client, and product teams, informing the customer journey from feature enhancements and sales enablement to webinar topics and thought leadership opportunities.

    • 2021 Employee of the Year, for exceptional contributions.

    • Part of the founding marketing team, creating all brand and marketing programs from the ground up, significantly increasing brand and industry awareness and contributing to rapid revenue growth.

    • Established industry thought leadership programs, including articles, white papers, webinars, and speaking engagements based on proprietary benchmarking data from the Radar platform.

    • Championed cross-functional projects between sales, product, and customer success teams to ensure a consistent and thoughtful branded experience throughout the prospect-to-customer lifecycle.

    • Drove brand awareness through integrated content marketing strategies, including the creation and maintenance of editorial calendars and optimization guidelines.

    • Cultivated sales opportunities through inbound lead generation tactics, developing strategic campaigns with sales teams to create, nurture, and advance leads.

  • Partner in founding the marketing department, including establishing the brand redesign, website overhaul, client communications, collateral library, nurture programs, and content review process.

  • Served as lead copywriter, designer, and brand strategist across agency’s top accounts.

Experience

Skills

Branding * Copywriting * Design * User Experience * Photography * Illustration * Content Strategy * Sales Enablement * Presentation Design * Website Content * Adobe Creative Suite * Hubspot Certified