What do you say, Erin May?

My name is Erin May Davis Pratuch and I love to learn.

Lucky for me, marketing, branding, and design are all about continuous learning. Who is the audience? What drives them? What is your product? What features solve which problems? Between my work for clients and my technical skillset, I’m always challenged to expand my knowledge and grow my capabilities.

I’ve been in marketing for 15+ years, and have worked with some amazing brands and entrepreneurs, both in-house and as a contract writer/designer.

I love to build sustainable content and brand tools that will stand the test of time and put the power back into the hands of my clients.

… & my favorite punctuation mark is the ampersand.

Technical Skills:

  • Adobe Creative Suite

  • HTML, CSS

  • Project Management Software (Trello, Asana, Basecamp)

  • Wordpress, Hubspot, Squarespace

Hobbies & Interests:

  • Watercolor painting

  • Gardening

  • Murals and large-scale chalk installations

  • Hiking, running, spending time outside

  • Backyard BBQs with my husband, two kids, and dog.

Why Does Branding Matter?

A good brand is more than a logo and some fonts and colors. A consistent brand experience can engender trust and build recognition. It can convey a personality or value set to prospective buyers.

Good, established brand guidelines can streamline content creation. A strong brand can become a rally cry for an organization, a sigil to get behind, a way to attract and retain employees.

Branding matters because it’s the bridge between who you are and the people you serve.