Long-form B2B SaaS Copy

Writing long-form copy for SaaS solutions requires a deep understanding of audience, the customer journey, and all the hurdles that stand between your solution and getting that contract signed.

EXAMPLES OF WORK
Below are some examples of long-form content created for top- and mid-funnel marketing programs. My involvement in each project was soup-to-nuts, from initial concept and copywriting to layout and design.

Toolkit: Engage Participants with Your Health And Wellness Program

This toolkit is a one-stop-shop for everything an HRA administrator would need to get started, including:

  • Communication playbook

  • Core messages for conveying the value of an HRA

  • Print, email, and text communication best practices

This toolkit is a critical resource for onboarding clients getting started developing an engaging HRA strategy.

Trend Report: Changing State Privacy and Data Breach Laws

Privacy officers in the United States are challenged with navigating a complex landscape of data breach notification regulations. Each state has it’s own threshold for notification, and new laws are emerging every year.

To help the teams keeping up with the active and pending legislation, this piece provides an overview of the current regulatory landscape, and emerging trends in proposed legislation.

Annual Data Review: Social Determinants of Health

This annual report aggregated health and lifestyle HRA data from more than 24,000 individuals in order to analyze the impacts of social determinants of health (SDOH) on overall population health. This included diving into the ways people eat, sleep, work, and socialize - and finding actionable insights in the dataset to inform program improvements.

This primer on SDoH provides a starting point for population health and wellness coordinators to build a data-driven, evidence-based approach.

Benchmark Report: The State of Population Health and Wellness

This project included the analysis of more than 50,000 Health Risk Assessments to learn more about health risks, lifestyle factors, and mental and emotional challenges. The report provides benchmark data so the audience can:

  • Identify gaps in health and wellness metrics

  • Compare a population's health to peers with similar health and wellness programs, as well as national data

  • Prove program ROI, and where to focus energy and resources for more impactful intervention programs

This marketing-originated project resulted in client-facing reports, a partnered webinar with Vanderbilt University, and a roadmap to develop dashboards within the product itself.