Portland Dining Event Brand Identity

A Portland-area dining event to encourage a return to the downtown area food scene after COVID-19.

SCOPE OF WORK
Logo and brand identity, website graphics, social media graphics

Shauna Noah O'Connor, Event Producer

“The only thing better than Erin's work is working with Erin. Her designs are on point, but what's even better is what she brings to the team: collaborative, thoughtful, insightful, and warm. She can navigate both design professionals and design newbies while making everyone feel comfortable. Having her talent and insights on a team has been invaluable. ”

PLAY

DINE

WIN

The Challenge

Downtown Portland has changed a lot the past few years. The pandemic has altered our once famous dining scene: some favorites have closed, some changed locations, some changed menus, and some new exciting concepts emerged…. Ticket to Dine is an exciting new event that invites you to rediscover downtown dining. The branding included a logo, promotional materials, and the creation of a scratch-it ticket that diners would receive, their ticket to win fabulous prizes.

The Solution

The branding for this event needed to be eye-catching and harken back to the hustle and bustle of the old Portland food scene. The color palette was derived from an illustration by local artist Ursula Barton, and the artwork featured prominently in the scratch-it and promotional materials.

Brand Identity Cheat Sheet

Scratch-it design

The design included generating templates for social media promotion across Facebook, Twitter, and Instagram, as well as promotional ads for local media buys. The rich, saturated color palette created consistency across promotional efforts, and made for an eye-catching experience in person.

Event Website

Social Media Feed

“Erin is my secret weapon.  When I have a project that needs someone who can take a half-formed idea and make it complete, professional, and creative- Erin always hits the target. She makes me look like a rockstar with my clients and I trust whenever I put out something with Erin's designs, it will be a hit (even with design snobs!).”

Shauna Noah, Event Producer